Chevrolet Brief History

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Chevrolet Brief History

Chevy or formally known as Chevrolet (Chevrolet Division of General Motors Company) is an American automobile division of the American Manufacturer General Motors (GM). Louis Chevrolet and William C. Durant (ousted founder of the General Motors) started the company on November 3, 1911 and first named ‘Chevrolet Motor Car Company’. Durant used the Chevrolet company to control the General Motors with a reverse merger on May 2, 1918 which made him back to GM presidency. After Durant’s second ouster in 1919, Alfred Sloan, with his slogan ‘a car for every purse and purpose’ chose the Chevrolet company to become the volume leader in the General Motors family, selling mainstream types of vehicles to compete Henry Ford’s Model T in 1919 and to overtake Model T as the best-selling car in the US by 1929.

 

 


The Chevrolet-branded

vehicles are sold in most of the automotive markets worldwide, with an exception of Oceania, where the General Motors is represented by their Australian subsidiary, Holden. Chevrolet was relaunched in Europe and was primarily selling vehicles built by GM Daewoo of South Korea with the tagline “Daewoo has grown up enough to become Chevrolet” in 2005. With the reintroduction of the Chevrolet to Europe, General Motors intended for Chevrolet to be a mainstream value brand while Opel of Germany and Vauxhall of England (GM’s traditional Eurpean standard-bearers) will be upmarket. But recently, in late 2013, the General Motors reversed this move and announced that they were about to withdraw the brand from Europe, with exception of Camaro, and Corvette in 2016. The General Motors wholly acquired the GM Daewoo in 2011 to create the GM Korea. But, the last usage of Daewoo automotive brand fails and then succeeded by the Chevrolet.

 

Chevy or formally known as Chevrolet

(Chevrolet Division of General Motors Company) is an American automobile division of the American Manufacturer General Motors (GM). Louis Chevrolet and William C. Durant (ousted founder of the General Motors) started the company on November 3, 1911 and first named ‘Chevrolet Motor Car Company’. Durant used the Chevrolet company to control the General Motors with a reverse merger on May 2, 1918 which made him back to GM presidency. After Durant’s second ouster in 1919, Alfred Sloan, with his slogan ‘a car for every purse and purpose’ chose the Chevrolet company to become the volume leader in the General Motors family, selling mainstream types of vehicles to compete Henry Ford’s Model T in 1919 and to overtake Model T as the best-selling car in the US by 1929